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Rolex: The King of Mechanical Watches

Rolex, the creator of the Oyster case, Perpetual movement, and Datejust movement, was founded in London in 1905 by Hans Wilsdorf and later moved to Switzerland. The brand boasts outstanding practicality, reliable technology, and a strict secrecy surrounding its products, earning it many fans around the world. Even in recent years, the brand has proactively adopted cutting-edge technologies such as the Parachrom hairspring and ceramic bezel, making it a leader in the watch industry.

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RolexModel list

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Rolex popularity ranking

2026/06/24update

In stock

New

mens

Rolex

Cosmograph Daytona

¥5,440,000(tax included)

In stock

New

mens

Rolex

Datejust 41

¥2,820,000(tax included)

In stock

USED

mens

Rolex

Submariner Date

¥2,380,000(tax included)

In stock

USED

mens

Rolex

Submariner Date oman army

¥9,800,000(tax included)

In stock

New

mens

Rolex

GMT Master II

¥3,470,000(tax included)

Review

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History/chronology

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About the material

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brand terms

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maintenance

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FAQ

Frequently Asked Questions

RolexList of popular model numbers

Day-date: 128238 128348RBR 128239 128349RBR 128235 128345RBR 128236 128396TBR 128395TBR 228238 228348RBR 228398TBR 228239 228349RBR 228235 228345RBR 228236 228396TBR
Sky Dweller: 336934 336933 336238 336239 336235 336935 336938
Daytona: 6263 116520 116500LN 116509 126500LN 126503 126518LN 126508 126519LN 126509 126515LN 126505 126506
Submariner: 5513 14060M 124060 126610LN 126610LV 126613LB 126618LB 126613LN 126618LN 126619LB
Sea-Dweller: 126600 126603 136660 126067 136668LB
GMT Master: 126720VTNR 126710BLNR 126710BLRO 126713GRNR 126718GRNR 126719BLRO 126711CHNR 126715CHNR 126710GRNR
Yacht master: 268622 268621 268655 126622 126621 126655 226658 226659 116680 116681 116688 126680 126688
Explorer: 114270 124270 214270 124273 224270 16570 226570
Air king: 126900
1908: 52508 52509
Datejust: 279160 279174 279384RBR 279173 279383RBR 279161 279171 279381RBR 279178 279138RBR 279458RBR 279139RBR 279175 279135RBR 278240 278274 278344RBR 278384RBR 278243 278273 278343RBR 278241 278271 278341RBR 278381RBR 278278 278288RBR 16200 116234 126234 126200 126284RBR 126203 126233 126283RBR 126201 126231 126281RBR 126334 126300 126303 126333 126301 126331
Oyster perpetual: 114200 126000 276200 124200 124300 134303
Oyster date: 6694

Rolex FAQ

What are the most popular Rolex models?

For highly practical sports models, the Daytona, often called the "king of chronographs," and the Submariner, a diver's watch with a high water resistance of 300m, are popular choices. For classic and formal dress models, the Datejust, with its diverse combinations of dials, indices, and materials, and the luxurious Day-Date, available only in gold or platinum cases, are popular choices.

Are all the Rolex watches sold at Yukizaki genuine? Is there any risk of receiving a fake?

Please rest assured. At Yukizaki, under a rigorous inspection system cultivated over many years of history, skilled watchmakers and expert appraisers conduct multiple layers of authenticity checks (inspections at our own specialized workshop, "Yukizaki Lab"). Only products that have been 100% confirmed to be genuine are listed in our stores and online, so there is absolutely no chance of counterfeit or imitation products being mixed in.

Are Rolex watches eligible for discounts such as Yukizaki's "Clearance Sale"?

Rolex watches are globally recognized as extremely stable assets, and therefore, they are generally not subject to significant discounts or sales. However, during Yukizaki's "Clearance Sale" and special fair periods, limited point bonuses and interest-free installment payment campaigns for shopping loans may be available, offering you the chance to purchase a Rolex more affordably and smartly than usual.

About Rolex

Rolex is a Swiss watch manufacturer founded in 1905 by its founder Hans Wilsdorf as a watch specialist trading company in London.

One morning in 1908, he had an idea for the brand name "Rolex," which later became the name Rolex. Later, in 1910, Rolex watches became the first wristwatches to receive an official chronometer certificate from the Swiss Official Chronometer Testing Institute, establishing their reliability. In the 1920s, Rolex patented the "Oyster case," a signature feature still used today. In the 1930s, the company released the "Prince" and "Bubbleback," both of which are popular in the antique watch market. In 1945, at a party celebrating Rolex's 40th anniversary, the company unveiled the "Datejust" mechanism. This automatic mechanism, which instantly changes the date at around midnight, was named the "Perpetual Mechanism" and is known as the origin of modern automatic winding mechanisms. Rolex subsequently released a series of flagship models, including the "Explorer," "GMT-Master," "Submariner," "Milgauss," and "Daytona."

Popular Rolex models

Rolex has produced a variety of models over the past 100 years, and among them, the sports models are models that express a design that strongly reflects a sporty taste and a luxurious atmosphere in a wide variety of ways.

Submariner

The Submariner was the world's first diver's watch, released in 1953. It established its basic design as a diver's watch and has continued to evolve over the years, becoming a model synonymous with diver's watches. It is also characterized by its wide variety of variations in the coloring of the dial, bezel, and inscriptions on the dial. Furthermore, compared to other sports models, there are many extremely rare Rolex models, so many people collect them.

GMT-Master

The GMT-Master, featuring a distinctive two-tone bezel, was introduced in 1955 and designed to simultaneously display the time in two different time zones. Originally developed as a pilot's watch for navigating the globe, it was also adopted as the official watch of Pan American World Airways, America's most famous airline at the time. In 1982, the GMT-Master II, equipped with a new movement and featuring improved usability, was released as the successor to the original model. Its ruggedness, functional beauty, and instantly recognizable, fashionable design captivated many globetrotters.

Yacht-Master

The Yacht-Master, which represents the world of the sea, was born from the rich heritage of Rolex's special bond with the sailing world since the 1950s. Although it is less waterproof than a diver's watch, the Yacht-Master, which combines luxury and functional beauty, is a luxury watch that can be used as a marine watch for yachts, beaches, and other occasions.

Cosmograph Daytona

The Daytona is Rolex's flagship model. The Cosmograph Daytona was designed in 1963 to meet the needs of professional racers. Since its release, it has consistently been a top-selling model. Its close ties to the world of motor racing allow drivers to measure elapsed time and read their average speed on the trademark tachymeter bezel. Equipped with the caliber 4130, released in 2000, it has dominated the sports chronograph market ever since its inception. The uniqueness of its dials is another defining feature. Another appealing feature is the adventurous and diverse models released, featuring minerals such as sodalite and meteorite, as well as eye-catching leopard prints.

How to distinguish between real and fake products

First of all, there is an absolute difference between a watch made by a first-class craftsman and one made by a second-rate or lower craftsman. If it is made by a first-class craftsman, it will be made with meticulous attention to detail, not only in appearance and function, but also in feel and other aspects. On the other hand, fakes, or so-called "copies," are made by second-rate or lower craftsmen and have a stale finish. Luxury watches are valuable because they are made by first-class craftsmen. Genuine watches have a delicacy and elegance that cannot be achieved through mass production, such as the smoothness of the engravings and the way the luminous paint is applied. However, this is very difficult to tell the difference to the untrained eye, and they are made with great skill.

For this reason, Rolex has implemented several mechanisms to help distinguish between genuine and fake watches. To tell the difference, if the model is from 2000 onwards, there is a roulette engraving on the inside side of the case and a watermark in the crown mark at 6 o'clock. This is so faint that it can only be seen by looking closely with a magnifying glass from the side. Another sign of a genuine Rolex is that the Rolex watch's serial number is engraved in the watermark. When purchasing, it is important to choose a shop you can trust.

RolexHistory/Chronology

2025	The Land-Dweller is introduced, equipped with the caliber 7135.
2024	Released the YG Deepsea, Perpetual 1908 Platinum, and GMT-Master II Black & Grey Bezel.
2023	A full model change of the Daytona, a titanium model of the Yacht-Master, and the Explorer 40 were announced. A minor change to the Sky-Dweller, the Perpetual 1908, was born.

RolexCustomer reviews

ROLEX

Rolex ROLEX Yacht master 34 68623 Gray/dot dial USED Watch mens

Product details

★★★★★ 5

It fits my arm perfectly

2026/05/02 21:42:23

When I think of Rolex watches with a rotating bezel, I always think of the Submariner, but I was wondering if it might be too bulky for my slender wrist.

That's when I came across this 34mm Yachtmaster. It has gold accents, giving it a luxurious feel, and it's in almost perfect condition with hardly any scratches. I feel like I've found the perfect piece for my office casual wear in my 50s.

USED

mens

Contributor : 40th generationmale

ROLEX

Rolex ROLEX Datejust 28 279171NG White/10PD dial New Watch Women

Product details

★★★★★ 5

A gift for my wife

2026/03/18 22:03:35

I purchased a gift for an anniversary. I've used this service before, and they always provide polite and helpful service, so I was able to purchase the item I wanted smoothly this time as well. My wife loved it and was very happy, so I'm very satisfied.

New

Women

Contributor : 50 generationsmale

ROLEX

Rolex ROLEX Cosmograph Daytona 116520 Black dial USED Watch mens

Product details

★★★★★ 4

2025/11/20

Reliable seller

USED

mens

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Rolex(ROLEX) Watch | New Arrivals List

Rolex: The King of Mechanical Watches

RolexModel list

Rolex popularity ranking

RolexNew product list

RolexList of used products

Rolexpopular models

RolexList of popular model numbers

Rolex FAQ

About Rolex

Rolex is a Swiss watch manufacturer founded in 1905 by its founder Hans Wilsdorf as a watch specialist trading company in London.

Popular Rolex models

Submariner

GMT-Master

Yacht-Master

Cosmograph Daytona

How to distinguish between real and fake products

RolexHistory/Chronology

RolexCustomer reviews

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