Day-date luxury watches
The Day-Date, first released in 1956, has established itself as a luxury watch, remaining true to its stance of offering only 18K gold or platinum case materials. Its ice blue dial, available only on platinum models, is also well-known. Many models feature diamonds or precious stones set in the bezel and indices. It was also the world's first wristwatch to display the day of the week spelled out in full, ensuring excellent legibility. The bracelet features both the Day-Date and the President bracelet, which is only available on a select few models, further enhancing its beauty and elegance. In 2008, the Day-Date II was released with a 41mm case size, and in 2015, it evolved into the 40mm Day-Date 40, with further developments expected in the future.