About the characteristics of Rolex products

Rolex is also famous as a brand with high precision, but in addition to its high precision, it has also introduced numerous inventions to the world. Some have been passed down over a long history, while others were adopted at a relatively new stage.

We manufacture all parts in-house and have made various inventions to this day, contributing to the development of wristwatch technology. The crown mark used in the ROLEX brand name and logo is a symbol of Rolex. A brand name that is simple and easy to understand is easy for anyone to pronounce in any language. Even if you are not familiar with luxury watches, many people are familiar with Rolex. The same logo is not used for all models, but the design changes slightly to suit the times and new models, and as it grows, it changes its shape and is adopted. Because the logo differs depending on the model, it is said that limited edition models come with a hefty premium price compared to other models.

Rolex's three major inventions are the ``Oyster case,'' ``Perpetual,'' and ``Datejust.'' Among these, the Oyster case is a functional waterproof case that ensures high airtightness and is characterized by its functional beauty. In 1927, it remained in perfect motion in the cold water for more than 10 hours under the challenge of crossing the Channel. At the time, Rolex was the only company that could produce a watch with such waterproof performance. It will still be several decades before other manufacturers announce comparable waterproof functionality.