【2026 Update】Rolex “Four Seasons” Daytona Auction Results｜Four Unique Pieces Sell for £37.3 Million
On September 28, 2026, four one-of-a-kind Rolex Cosmograph Daytona watches known as the “Four Seasons” were sold at a charity auction in London.
The four watches achieved a combined total of £37.3 million. HODINKEE reported the result at approximately US$49.4 million, equivalent to roughly ¥7.78 billion.
The event marked Rolex’s first charity auction, with all proceeds donated to the Roger Federer Foundation and conservation organization Re:wild.
Inspired by spring, summer, autumn, and winter, each of the four Daytonas features a different combination of natural stone, precious metal, and gemstones.
Here, we take a closer look at the auction results for all four watches and explore what makes these extraordinary Rolex Daytonas so special.
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Rolex “Four Seasons” Daytona Auction Results
The four Daytonas were offered individually, with each watch representing one of the four seasons.
Together, they achieved a remarkable £37.3 million, equivalent to approximately ¥7.78 billion.
According to Phillips, the sale set a new benchmark for the total achieved by a single offering in a charity auction.
The highest result came from the “Summer” Daytona, which sold for £10.3 million, or approximately ¥2.15 billion.
The much-anticipated platinum “Winter” followed closely behind at £10 million, equivalent to around ¥2.09 billion.
Each of the four watches is a true unique piece, with only one example of each configuration in existence.
The auction also represented a significant moment for Rolex, marking the brand’s first charity auction. All proceeds were donated to the Roger Federer Foundation and Re:wild.
Spring
The “Spring” Daytona sold for £6.8 million, approximately ¥1.42 billion.
Its 18K white-gold case is paired with a chrysoprase dial and lepidolite counters, creating a soft but highly distinctive combination of green and purple tones.
A bezel set with purple sapphires completes the design.
The contrast between the lepidolite subdials and richly colored sapphire bezel gives the watch a fresh, vibrant appearance that perfectly reflects the feeling of spring.
Summer
The highest-selling watch of the four was “Summer.”
It achieved £10.3 million, approximately ¥2.15 billion.
The watch combines an 18K Everose gold case with a striking turquoise dial, while the chronograph counters are crafted from ruby.
A bezel set with pink sapphires adds another layer of color and brilliance.
The combination of turquoise, ruby, Everose gold, and pink sapphire creates an intensely vivid appearance—making “Summer” perhaps the most visually dramatic of the four pieces.
Autumn
The “Autumn” Daytona sold for £10.2 million, equivalent to approximately ¥2.13 billion.
Its 18K yellow-gold case is paired with a mookaite dial, while the chronograph counters are made from chrysoprase.
The bezel is set with green tourmalines, creating a rich combination of earthy and botanical tones.
The natural variation of mookaite gives every section of the dial its own character, making the watch particularly expressive even among the four unique pieces.
Winter
The “Winter” Daytona achieved £10 million, approximately ¥2.09 billion.
It is the only platinum watch in the Four Seasons collection and features a blue opal dial with lapis lazuli counters.
Its gemstone-set bezel transitions from blue into fuchsia tones, creating a cool yet dramatic visual effect.
The combination of platinum, blue opal, lapis lazuli, and graduated sapphires gives “Winter” a distinctly icy character while retaining the luxurious presence expected from a one-of-a-kind Rolex Daytona.
Who Bought Them? The Intense Phone Bidding for the Four “Four Seasons” Daytonas
For better or worse, I have always thought of Rolex as a brand that excels at creating watches with universal appeal.
They are beautiful to almost anyone.
They remain desirable for decades.
That timelessness is one of the qualities that makes Rolex so special.
That is exactly why the “Four Seasons” surprised me.
My first reaction was:
“I didn’t know Rolex could create watches with this much artistic flair.”
The four Daytonas combine natural stones and vivid gemstones with an almost unexpected sense of freedom. Compared with the Rolex designs most of us are familiar with, they feel remarkably expressive.
And yet, somehow, they never look excessive or eccentric.
Then came the auction itself.
What surprised me just as much as the watches was the intensity of the bidding.
More than 250 people attended the auction, while over 40 bidders registered to participate by phone. In the end, all four watches were won by telephone bidders.
But there is an interesting detail.
A “telephone bidder” does not necessarily mean that the buyer was outside the auction room.
According to an on-site report by SJX, one of the four successful bidders may actually have been present in the room.
So despite hundreds of people gathering at the venue, the final winning bids for all four watches came through the telephone bidding system.
Who ultimately took home these four extraordinary Daytonas?
The identities of the successful bidders have not been disclosed.
Where the four watches will go next, what collections they will become part of, and how they will be treasured in the years ahead remain unknown.
That mystery is part of what made this auction so fascinating.
A Closer Look at Rolex Natural-Stone Dials
The “Four Seasons” collection also reminded me just how captivating natural-stone dials can be.
Even when two dials are made from the same type of stone, their colors, veins, and natural patterns are never exactly identical.
That means every watch develops its own visual character, allowing the owner to enjoy something that feels truly individual.
Rolex has produced natural-stone dials beyond extraordinary one-of-a-kind creations such as the Four Seasons.
These watches combine the timeless character of Rolex with the unpredictability and individuality found in natural materials.
If you are looking for something slightly different from the Rolex most people immediately recognize, paying closer attention to the dial may reveal an entirely different side of the brand.
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Conclusion: The Future of Rolex Just Became Even More Exciting
The auction results of the Four Seasons were extraordinary, but what interests me even more is what these four watches might tell us about the future of Rolex.
Because Rolex is one of the most recognizable watch brands in the world, discovering an entirely unexpected side of the maison feels particularly exciting.
The Four Seasons showed that Rolex can move beyond the timeless, universally appealing designs for which it is best known and explore something far more expressive, artistic, and daring.
Perhaps these four unique Daytonas will also encourage more collectors to look at Rolex from a different perspective.
What kind of beautiful and unexpected watches might the brand create next?
After seeing the Four Seasons, that question alone makes the future of Rolex feel even more exciting.
Explore our selection of Rolex watches.
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