Rolex Day-date Watch | New ＆ Used Items List

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price: Ten thousand yen ～
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List of unisex products

Day-date popularity ranking

2026/06/30update

In stock

New

mens

Rolex

Day-date 40

¥16,800,000(tax included)

In stock

unused

mens

Rolex

Day-date 36

¥9,400,000(tax included)

In stock

USED

mens

Rolex

Day-date 36

¥7,700,000(tax included)

In stock

USED

mens

Rolex

Day-date 40

¥11,000,000(tax included)

In stock

USED

mens

Rolex

Day-date 36

¥6,700,000(tax included)

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Day-dateList of popular model numbers

Model number list: 128238 128348RBR 128239 128349RBR 128235 128345RBR 128236 128396TBR 128395TBR 228238 228348RBR 228398TBR 228239 228349RBR 228235 228345RBR 228236 228396TBR

Rolex Day-Date FAQ

How do you adjust the days of the week?

There are differences between the old and new models, but the new Day-Date allows you to adjust the date and day of the week by turning the crown. Turn the crown to unlock it and pull it out two clicks, then first set the hands to the desired time. After that, push the crown in to the one-click position. In this state, turning it towards 12 o'clock will change the date, and turning it towards 6 o'clock will change the day of the week.

Which sizes and colors are the most popular?

The current Day-Date comes in two sizes: 36mm and 40mm. While 41mm is more popular globally, 36mm is a better fit for the average Japanese person. The 36mm size offers a subtle elegance and sophistication that doesn't overpower the overall look. All colors are popular, but yellow gold, for example, exudes the aura of a successful person, while platinum and white gold offer a refined and sophisticated feel. Please choose the perfect watch for you from our diverse selection.