2024 New Models & 5 Recommended Items to Buy Now

The world's largest watch fair, "Watches And Wonders Geneve 2024," was held in Switzerland, and new products from many classic brands, including Rolex, Patek Philippe, and Grand Seiko, were unveiled.
The theme for Rolex's 2024 collection is "Bringing new style to iconic models." As the name suggests, we will be introducing five exquisite collections that break away from conventional standards, along with popular models.

Daytona 126509G

DAYTONA

2024What about last year's new Daytona?

Introducing a unique shell dial!

126538TBR
126539TBR
126535TBR
126579RBR
126589RBR
126595TBR
126598TBR

The new 2024 Daytona will continue to be equipped with the Cal. 4131, which was released in 2023, a powerful caliber for the Daytona that boasts a 72-hour power reserve.
Two new mother-of-pearl dials, white and black, have been added (Ref. 126589RBR/Ref. 126579RBR), which were not previously available in the lineup, and feature a luxurious design with 36 diamonds set on the tachymeter bezel and 8 diamonds set on the dial.
The Ref. 126538TBR, with its dazzling yellow gold case, diamond-set lugs and bezel, and comfortable Oysterflex bracelet, also stands out. The Everose gold model, Ref. 126535TBR, is crafted in a more elegant and comfortable pink gold.

SPEC

Case size : 40mm
Case material: K18WG (126539TBR, 126589RBR, 126579RBR) / K18YG (126538TBR, 126598TBR) / K18ERG (126535TBR, 126595TBR)
Movement Cal.4131
Domestic price: ¥8,858,300 (tax included) - ¥17,762,800 (tax included) *Please inquire

RECOMMENDWhat is the recommended Daytona you can buy now?

126500LN
￥5,800,000 (tax included)
From 2023. Equipped with the new Cal. 4131 movement, an updated version of the Cal. 4130. The white panda dial is more popular and commands a higher price.
126500LN
￥5,200,000 (tax included)
Starting in 2023, this marks the 60th anniversary of the Daytona, marking the seventh generation. It follows the design of its predecessor, the 116500LN.
126515LN
￥7,200,000 (tax included)
From 2023. The combination of gorgeous Everose gold and an Oysterflex bracelet exudes the elegance of a luxury sports watch.
126518LN
￥7,280,000 (tax included)
From 2023. This watch features a striking contrast between the luxurious yellow gold, white dial, and black Cerachrom bezel.

Daytona list

Sky-Dweller 326139

SKY DWELLER

2024What about last year's new Sky-Dweller?

Everose and yellow gold jubilee bracelet!

When it comes to Rolex's complicated mechanism models, the Sky-Dweller is the first to come to mind. This high-spec series features an annual calendar and dual time. New variations are added to the Sky-Dweller every year, and this year the Jubilee bracelet, which was previously only available on the two-tone model, is now also available in 18K yellow gold and 18K Everose gold.
The dial colors of the yellow gold model (Ref. 336938) are the classic white, black, and champagne, while the Everose gold model (Ref. 336935) comes in white, slate, brown, and blue-green, creating a range of subtle yet glamorous options.

SPEC

Case size : 42mm
Case material: K18YG (336938) / K18ERG (336935)
Movement : Cal.9002
Domestic price: ¥7,066,400 (tax included) - ¥7,482,200 (tax included) *Please inquire

RECOMMENDWhat is the recommended Sky-Dweller that you can buy now?

336934
￥3,575,000 (tax included)
From 2023 onwards. Made of a combination of stainless steel and white gold, the basic design of the previous model, Ref. 326934, remains the same, but with minor changes to the movement and the addition of new dial colors.
336938
￥7,800,000 (tax included)
From 2023. A gorgeous yellow gold model. Equipped with the same latest Cal. 9002 movement as the new 2024 model, it boasts outstanding precision and stability.
326235
￥6,800,000 (tax included)
From 2020. This watch features an elegant white dial, an Everose gold case, and comfortable Oysterflex movement, giving it a sporty and special feel.
326934
￥4,350,000 (tax included)
From 2017 onwards. This is the first combination model to appear in the Sky-Dweller lineup, which previously only had solid models. In addition to blue, it is available in black and white.

Sky-Dweller list

Day-Date 228345RBR

DAYDATE

2024What about last year's new Day-Date?

Ombre and blue-green have joined the group!

128238
128395TBR
228239
228235

The Day-Date is available in four new dial variations, both 36mm and 40mm. The 36mm model now comes with a blue-green sunburst dial in Everose gold (Ref. 128395TBR), and the previously available 40mm model features a smooth, glossy white lacquer dial (Ref. 128238). The blue-green dial, which changes brilliance depending on the viewing angle, offers a unique depth of color that truly embodies the elegance of a high-end dress watch.
The 40mm model also features a mother-of-pearl dial (Ref. 228239), which is the first to be used on a Day-Date, as well as a slate ombré dial (Ref. 228235) with a captivating gradient that Rolex calls a "symphony of shadows."

SPEC

Case size: 36mm (123238, 128395) / 40mm (228239, 228235)
Case material: K18WG (228239) / K18YG (128238) / K18ERG (228235, 128395TBR)
Movement: Cal. 3255
Domestic price: ¥5,051,200 (tax included) - ¥11,511,500 (tax included) *Please inquire

RECOMMENDWhat are the recommended Day-Date watches available to buy now?

128345RBR
￥17,600,000 (tax included)
From 2021. The artistic design beautifully combines the irregular stripes of natural minerals with the intricate arrangement of bezel diamonds.
128239
￥5,800,000 (tax included)
From 2019. Equipped with Rolex's exclusive Caliber 3255, which has 14 patents. The fluted bezel, white dial, and Roman numerals give this watch an understated and elegant impression.
228235
￥10,000,000 (tax included)
From 2016. The olive green dial, which changes color depending on the angle of the light, is a popular Rolex color, and is a rare model with limited circulation.
218238A
￥7,260,000 (tax included)
From 2008 (out of production). This is a rare 41mm Day-Date II. The lustrous gold color from the bracelet to the dial creates a sense of unity that doesn't feel like it's large.

Day-Date List

GMT-Master II 126710BLRO

GMT MASTERⅡ GMT MASTERⅡ

2024What about last year's GMT-Master II?

Black and grey two-tone bezel!

126710GRNR

This year's new model follows the black and gray bezel color of the yellow gold model (Ref. 126718GRNR) and yellow gold combination model (Ref. 126713GRNR) released in 2023. Despite its two-tone color scheme, it exudes a calm and chic impression, making it a design that is easy to match with business settings. This is the only stainless steel model among this year's new models, and its relatively affordable price is likely to ensure steady popularity.
Two types of bracelets are available: Oyster and Jubilee. Another distinctive feature of this model is the Rolex green GMT-MASTER II logo and 24-hour hand.

SPEC

Case size : 40mm
Case material: Oystersteel
Movement: Cal. 3285
Domestic price: ¥1,540,000 (tax included) - ¥1,569,700 (tax included) *Please inquire

RECOMMENDWhat is the recommended GMT Master II that you can buy now?

126713GRNR
￥3,600,000 (tax included)
From 2023 onwards. The bezel color is black and gray, the same as this year's new model. It has a chic impression that is different from the standard red and blue or black and blue.
126718GRNR
￥7,300,000 (tax included)
From 2023 onwards. This watch is made of solid yellow gold and has a sparkling presence. Even the GMT hand has been changed to yellow gold, which is a nice touch.
126711CHNR
￥3,500,000 (tax included)
From 2018. Nicknamed "Root Beer" or "Cafe au Lait," this popular model features a brown and black bezel and an exquisite combination of Everose gold and stainless steel.
116710LN
￥2,068,000 (tax included)
From 2007 (discontinued). This was the pioneer of the robust ceramic bezel. Recommended for those who want to stand out from the crowd, even among the GMT Masters with their striking two-tone bezels.

GMT-Master II list

Deep Sea 136660

DEEP SEA

2024 What about last year's Deep Sea?

The first yellow gold model is here!

136668LB

The Deepsea collection, which has mainly been made of Oystersteel since its launch in 2008, now features its first solid yellow gold model. This luxury diver's watch features an eye-catching vibrant blue bezel, pressure-resistant ring, and powder yellow Deepsea logo on the dial, as well as water resistance to a depth of 3,900m for professionals.
Like the case, the yellow gold bracelet differs from the traditional Oystersteel satin finish in that only the center links are polished, enhancing its brilliance. The "SEA-DWELLER" logo on the dial has been removed, and this is the first watch to establish itself as an original model, moving away from its previous position as a Deepsea within the Sea-Dweller line.

SPEC

RECOMMENDWhat are the recommended Deep Seas that you can buy now?

136660
￥2,880,000 (tax included)
From 2022. This high-spec diver's watch features a deep blue dial with a gradient finish and can withstand deep sea conditions up to 3,900m.
116660
￥2,680,000 (tax included)
Since 2008 (discontinued production). In addition to the deep blue dial, there is also a black version, and the typeface and logo mark are different, so it is a series where you can enjoy the individual differences.