TAG Heuer is a luxury watch brand founded in Switzerland by Edouard Heuer in 1860. From the beginning, the company focused on the development of chronographs, and in 1916 released the Mikrograph, the world's first stopwatch capable of measuring time to 1/100th of a second, which had a major impact on the field of sports timing.
In the 1960s, the brand developed the automatic chronograph movement, the Caliber 11, and released the legendary Monaco, which gained popularity due to its square case design and being worn by Steve McQueen. The famous racing chronograph, the Carrera, was also born around the same time, and remains an iconic model of the brand today.
In 1985, Heuer merged with the TAG Group to become TAG Heuer, developing sporty and innovative timepieces. In 2004, the company released the highly accurate Monaco V4, and in 2015, the Connected smartwatch, combining tradition with cutting-edge technology.
Today, the brand continues to offer popular collections such as the Monaco, Carrera, Aquaracer, and Formula 1, and as a brand with deep ties to motorsports and sports timekeeping, it continues to provide high-performance watches.
TAG Heuer Features
TAG Heuer has a history of serving as the official timekeeper for various motorsports, including Formula 1, and has supported many racing teams and drivers.
A major characteristic of TAG Heuer is its commitment to pursuing precision to the utmost, such as developing innovative movements that enable measurement of 1/100th of a second, 1/1000th of a second, and even 1/10,000th of a second.
With deep ties to motorsports, models such as the Monaco and Carrera feature dynamic designs that reflect the world of motorsports, as well as a comfortable, ergonomic fit that is popular with people who lead active lifestyles.
