About the characteristics of Rolex products

We will explain the features of Rolex products. We will explain the products in an easy-to-understand manner even for first-time customers.

Rolex is known for its precision, but it is not just that: it has also introduced numerous inventions to the world. Some of these have been passed down through its long history, while others were adopted at a relatively recent stage.

The brand manufactures all of its parts in-house, has made numerous inventions, and has contributed to the development of watch technology to this day. The crown mark used in the ROLEX brand name and logo is a symbol of Rolex. The simple and easy-to-understand brand name is easy for anyone to pronounce in any language. Even people who are not familiar with luxury watches are familiar with Rolex. The same logo is not used on all models; rather, it is adapted and shaped as the design evolves and grows to suit the times and new models. Because the logo differs depending on the model, limited edition models are said to command a significant premium price compared to other models.

Rolex's three major inventions, the Oyster case, the Perpetual, and the Datejust, are unmistakable. The Oyster case, in particular, is a functional, waterproof case that ensures high airtightness and is characterized by its functional beauty. In 1927, it continued to function perfectly in cold water for over 10 hours while undertaking a challenge to cross the Channel. At the time, Rolex was the only manufacturer capable of producing a wristwatch with such high water resistance. It would be several decades before other manufacturers would announce a similar level of water resistance.