[Glossary] Brand terminology explanation for OMEGA products

Brand terms

We will explain the brand terminology of OMEGA products. We will explain the products in an easy-to-understand manner even for first-time users.

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[Glossary] Hublot product brand terminology

Sedna Gold

This pink gold is a blend of pure gold, copper, and palladium. It is named after Sedna, the reddest asteroid in the solar system. While Rolex's Everose gold contains platinum, Omega's Sedna gold is made of 75% gold and incorporates palladium to maintain its everlasting luster. This material was first used in the Constellation in 2013 and has since been incorporated into a wide range of popular Omega models, including the Speedmaster and Seamaster. Furthermore, in 2019, Omega successfully developed Moonshine Gold, a proprietary yellow gold that resists fading over time, demonstrating the company's continuing pursuit of material innovation.

Coaxial

The word "Co-Axial" appears in the names of many Omega models, signifying the use of a Co-Axial escapement in the movement. Omega first introduced it in 1999 as a revolutionary escapement completely different from the Swiss lever system used up until then, and in 2014 released the Master Co-Axial, which evolved the escapement and balance spring into non-magnetic materials. The Co-Axial escapement was originally invented by watchmaker Dr. George Daniels in 1974, and Omega successfully mass-produced it over the next 25 years, achieving high accuracy and approximately doubling the interval between overhauls, which are essential for mechanical watches. In terms of magnetic resistance, the Master Co-Axial reigns supreme, unrivaled by any other watch, as it can withstand magnetic forces of 15,000 gauss.

Handling brand