CHANEL's watch division was established in 1987. Founded in 1910 by Coco Chanel, the renowned French luxury brand has brought innovation to a wide range of fields, including fashion, fragrance, and jewelry. Continuing this tradition, the brand launched its first watch collection, "Première," in 1987. Featuring a case design modeled after the shape of Paris's Place Vendôme, the collection gained popularity as a timepiece that combines elegance and modern beauty.
In 2000, Chanel released the iconic J12, a watch that would change the course of watchmaking. Its bold use of durable and lustrous ceramic material, combined with its sporty yet sophisticated design, drew a lot of attention. The J12 was initially available in black, but a white ceramic model was released in 2003, establishing its popularity with its unisex design and luxurious feel.
Later, Chanel established a watchmaking workshop in La Chaux-de-Fonds, Switzerland, strengthening its full-scale manufacturing structure. In 2016, it launched the "Monsieur de CHANEL" watch, equipped with its own in-house movement, "Calibre 1," and entered the men's mechanical watch market.
Currently, CHANEL offers a lineup that combines the technical expertise of watchmaking with the elegance of the brand, including the J12, BOY FRIEND, CODE COCO, and Monsieur de CHANEL.
Chanel's popular model
The first Chanel watch to be released was the "Première," which means "first" or "initial" in French.
As its name suggests, this was the first Chanel watch model released, and it remains highly popular more than 30 years after its release in 1987, making it a representative model of the brand.
The symbol of the Premiere is its octagonal watch case, which has been passed down since its inception and is said to have been created with the Place Vendôme in Paris as its motif. The shape of the bottle stopper for the perfume Chanel No. 5 is also the same, making the case shape instantly recognizable as a Chanel icon.
The bracelet is made of a rare combination of metal and leather, which was unusual at the time, and by making it look like jewelry, it goes beyond the realm of a wristwatch and plays an excellent role as a fashion item. The Premiere is an iconic watch from Chenel that can still be considered a classic after 30 years.
When talking about Chanel's signature watches, we must not forget the J12, which was released in 2000. The J12 was Chanel's first sports watch, inspired by marine sports, and was an instant hit when it was released as a watch made with innovative ceramic. The ceramic watches that Chanel launched became a trend in the watch world, causing such a boom that other companies also rushed to release their own models.
The innovative J12 watch, which uses black ceramic for both the case and bracelet, combines functionality with sophisticated design, making a big impact not only in the watch world but also in the fashion world.
The development concept of the J12 was "an immortal watch that transcends time," and its universal design reflects Chanel's philosophy of "stripping away all that is unnecessary," pursuing functional beauty, making it a model that is still loved today.
Brand history and policy
Chanel is a luxury brand founded in France in 1910. Its founder, Coco Chanel, pursued feminine beauty and freedom, and continued to propose simple and elegant designs.
Chanel's philosophy is to use high-quality materials and offer sophisticated designs that are timeless.
Chanel product lineup
Chanel offers a wide range of products, including apparel, bags, accessories, perfumes, and cosmetics. Their watches, in particular, are noteworthy items that combine Chanel's delicate design with high technical expertise. They are highly sought after both new and second-hand.
The charm of Chanel
Features of new Chanel watches
New Chanel watches are attractive for their unique design and excellent functionality. For example, the J12 series is an iconic Chanel watch, characterized by the use of ceramic materials and precise chronograph functions.
Condition of pre-owned Chanel watches
Pre-owned Chanel watches are often cheaper than new ones, and you can sometimes find rare models that are no longer in production or limited editions that are hard to find new. Another benefit of choosing pre-owned watches is that you can enjoy the changes that occur over time, such as small scratches that come with use and the aging of the strap, which you won't find in new watches.
We are happy to propose products that meet such customer needs, so please first check the products listed. In addition, even if an item is out of stock, our buyers travel both domestically and internationally to utilize our network to find it for you, from standard items to limited edition items, so please feel free to contact us.
