Founded in Rome in 1884, Bvlgari initially made a name for itself as a jewelry brand, but began to fully engage in watchmaking in the 1970s, establishing its own unique style by combining original design with advanced Swiss watchmaking technology.
BVLGARI BVLGARI is the brand's iconic collection, with the "BVLGARI BVLGARI" logo engraved on the bezel. The unique designs and traditions cultivated over the brand's long history, such as the geometric and modern Octo collection with its distinctive octagonal case and the Serpenti collection with its snake motif, continue to fascinate people around the world as fashion items that accentuate the wearer's individuality and status symbols emblematic of Italian elegance.
Bvlgari's Features
Bvlgari is a prestigious Italian jewellery brand with a very long history and is a manufacturer of luxury watches.
The company offers traditional watches with design roots in Rome, a place that is different from the history of the Swiss watch industry, and its name is widely known from Italy to the world.
The spelling of Bulgari is "BVLGARI," using the Old Latin of the ancient Roman Empire. The use of Old Latin conveys Bulgari's pride in being based in Rome.
The history of Bulgari began in 1884 when Greek silversmith Sotirios Bulgari opened a jewelry store in Rome, Italy.
Since then, Bvlgari's designs, which combined Greek and Roman cultures, and its jewelry have been highly praised for their unique style. Later, in the 1960s, Bvlgari solidified its position as a leading jeweler by releasing the "Motene" series, which combined jewelry with ancient Greek and Roman coins.
Having established itself as a jeweler, Bulgari entered the watch industry in 1975 when it gifted the prototype of the "Bulgari Bulgari" watch to a valued customer of Brandt. The "Bulgari Bulgari," released two years later in 1977, became a big hit and greatly increased Bulgari's name recognition.
In the 1980s, the company established Bvlgari Time in Switzerland, and has since established a full-fledged luxury watch brand division, even manufacturing its own movements. As such, Bvlgari has become a prestigious jeweler and watchmaker beloved by celebrities around the world, and has established itself as a leading brand that has established a special position among high-end brands.
