Alpha product history and timeline

History

We will explain the history and timeline of ALPHA products. We will explain the products in an easy-to-understand manner even for first-time customers.

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Alpha product history and chronology explained

2011 Yukizaki's original jewelry series "ALPHA" is born.
2018 The winner of the Japan Jewelry Best Dresser Award will receive an "S" initial pendant.
2018 Former professional boxer Floyd Mayweather Jr. visited the Ginza store and purchased Nomble Alpha and other products.
2019 It became a hot topic when musicians and models wore it on the runway at the Girls Awards.
2019 Korean idol Lee Hongki has been appointed as the new brand ambassador, attracting attention not only in Japan but also overseas.
2022 It has become known as Yukizaki's signature jewelry and is worn privately by many celebrities.
2024 VWXYZ is newly added to the "ALPHA" series, creating a more global lineup.

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