[Glossary] Brand terminology explanation for Rolex products
Brand terms
We will explain the brand terminology for Rolex products. We will explain the products in an easy-to-understand manner even for first-time users.
[Glossary] Explanation of brand terms for Rolex products
Everose Gold
This is a pink gold material developed and patented by Rolex in 2005. While pink gold is made by mixing copper with the main gold, Everose gold adds a few percent of platinum, creating a property that makes it less susceptible to tarnishing than copper, which reacts with air and water to discolor. While the word "pink" may conjure up images of a feminine aesthetic, the Everose gold used in Rolex's men's line exudes a unique charm with its elegant color, whose reddish hue is toned down by the platinum. Rolex's development of Everose gold marked the beginning of improvements to pink gold materials, such as Omega's "Sedna Gold" and Hublot's "King Gold."
Rolesium
A portmanteau of Rolex, stainless steel, and platinum, it refers to the combination material used in the Yacht-Master. When the Yacht-Master was first released in 1992, it was targeted at the wealthy as a luxury version of the Submariner, and was only available in all gold or Rolesor, a combination of stainless steel and yellow gold. Rolesium was introduced in 1999 and became a huge hit, instantly garnering the Yacht-Master's popularity among a wide range of people. The dial color was primarily silver, and model changes included blue and dark rhodium, a luxurious blackening of silver. In the more than 20 years since Rolesium's introduction, it has undergone two model changes, but these were minor changes that only watch enthusiasts would notice, such as changes to the paint and the internal structure of the bezel, which shows how highly refined the watch was from the beginning.
Handling brand
- ROLEX
Rolex Cartier
Cartier OMEGA
OMEGA PATEK PHILIPPE
PATEK PHILIPPE AUDEMARS PIGUET
AUDEMARS PIGUET Breguet
Breguet ROGER DUBUIS
ROGER DUBUIS A.LANGE & SOHNE
Lange & Söhne HUBLOT
HUBLOT FRANCK MULLER
FRANCK MULLER CHANEL
CHANEL HARRY WINSTON
HARRY WINSTON JAEGER LE COULTRE
JAEGER LE COULTRE IWC
IWC PANERAI
PANERAI BREITLING
BREITLING TAG HEUER
TAG HEUER Van Cleef & Arpels
Van Cleef & Arpels HERMES
Hermes Chopard
Chopard ZENITH
Zenith DAMIANI
Damiani TUDOR
Tudor (Tudor) TIFFANY&Co.
Tiffany PIAGET
Piaget BOUCHERON
Boucheron BVLGARI
BVLGARI RICHARD MILLE
Richard Mille