Cartier's watchmaking history dates back to the early 20th century. Having established a solid reputation as a jewelry brand, Cartier made its mark in watchmaking history with the Santos, the world's first men's wristwatch, which Louis Cartier created for aviator Alberto Santos-Dumont in 1904.
Since then, the company has released a series of iconic watches with unique and elegant designs, including the Tank, Pasha, Roadster, and Ballon Bleu. These watches are characterized by a variety of case shapes, including square, rectangular, tonneau, and oval, as well as Roman numerals and unique hand designs.
Since the 2000s, Cartier has also focused on developing its own movements, demonstrating its advanced technical capabilities through the Collection Privée Cartier Paris (CPCP) and the Haute Horlogerie Collection. Cartier watches continue to fascinate people around the world with their sophisticated design and reliable technology.
Cartier's Features
Cartier, a renowned French luxury jewelry brand, is a long-established jeweler and prestigious brand that was described by King Edward VII of England as "jeweler to kings and king of jewelers."
Cartier is currently considered one of the world's top five jewelers, alongside Tiffany, Harry Winston, Bulgari, and Van Cleef & Arpels, and although it is known for its jewelry, it is also a top-class watch brand.
There are various theories, but it is said that the world's first wristwatch was made by Cartier, the Santos. Cartier has produced many masterpieces, including its signature Santos and Pasha watches, as well as the legendary Tank collection, and is a top-class watch brand that brings excellent timepieces to the world.
Cartier has been loved by many people throughout the ages for its timeless beauty and practical functionality combined with its timeless design.
Cartier's signature Tank collection is loved and enthusiastically supported by a wide range of people, including queens, presidents, athletes, artists, fashion designers, and Hollywood stars.
As mentioned above, Cartier is a world-renowned jewelry brand that continues to be supported and loved by many people. In addition to jewelry, Cartier has also produced a large collection of watches, which are also highly regarded.
The Tank, Cartier's signature and legendary collection, is one of its most popular models.
As its name suggests, the Tank is designed with a tank motif, and features a square shape reminiscent of tank track ruts.
The first tank was born in 1917, the year World War I ended. At the time, tanks were a symbol of peace, as they were the first vehicles deployed in combat during World War I and contributed to the early end of the war.
Two years later, in 1919, the Tank was released and quickly became popular due to its solidity and beauty.
Even now, more than 100 years later, this is a long-selling model that enjoys overwhelming popularity, especially among Tank fans.
The Santos is a hugely popular model with a long history, said to be the world's first wristwatch.
The Santos was designed by Louis Cartier, the third generation of Cartier, for the aviation adventurer Alberto Santos-Dumont, who consulted him about the difficulty of checking the time on a pocket watch while piloting an airplane. Alberto Santos-Dumont was also a fashion leader in Paris at the time, so Louis Cartier designed a functional, beautiful, and elegant watch that would please him and gave it to him as a gift.
The Santos watch, which boasted a high level of perfection from the beginning, has continued to evolve while retaining its traditional design as a masterpiece to this day.
