In the 1920s, Coco Chanel introduced free and modern costume jewelry that was a departure from the stiff, aristocratic jewelry of the time. She boldly used not only expensive gemstones but also glass, artificial pearls, and rhinestones, proposing jewelry that could be enjoyed casually as part of fashion. This was a groundbreaking attempt that overturned the conventional concept of jewelry and dramatically changed the way women dressed. At the time, Chanel frequently used high-quality fake pearls that were indistinguishable from real pearls, creating jewelry that was elegant yet easy to wear every day. The style of wearing multiple strands of jewelry became an iconic Chanel style.
In 1932, Chanel launched its first full-scale fine jewelry collection, "Bijoux de Diamants" (Diamond Jewelry), marking its entry into the world of luxury jewelry. Since the 1990s, Chanel has been expressing its iconic motifs, such as the camellia, lion, and matelassé, in a more luxurious way using precious stones and metals.
Today, the company continues to employ talented designers such as Victor de Castellane and carry on the Chanel tradition, while continuing to adorn the outfits of women around the world with a wide range of products, from costume jewelry to high jewelry.
Chanel's characteristics
Chanel jewellery began with the revolution in costume jewellery and has evolved into high jewellery.
In the early days, the company boldly used fake pearls, glass, and rhinestones to create jewelry that could be enjoyed casually as part of fashion. In 1932, the company launched its first diamond collection and entered the world of luxury jewelry.
Today, the brand offers a wide range of collections, from delicate fine jewelry suitable for everyday use to highly artistic high jewelry that lavishly uses rare gemstones.
The brand also incorporates ceramics to create collections that give a modern and sharp impression, and is actively challenging itself with new materials.
CHANEL jewelry is not only designed to be worn alone, but also to be coordinated with other CHANEL fashion items, making it an important element in completing a total look.
