Richard Mille is a Swiss luxury watch brand founded in 2001 by Frenchman Richard Mille. Mr. Mille, who has experience working for several luxury brands including Mauboussin, founded the company with the aim of "creating the ultimate watch without compromise." Headquartered in the Jura region, Richard Mille has shocked the luxury watch industry since its founding by releasing innovative models equipped with complex mechanisms such as tourbillons.
Based on the concept of "extreme watches," the brand actively employs materials and designs inspired by cutting-edge technology, such as those from Formula 1 and the aerospace industry. This approach, which overturns conventional watchmaking practices, has established the brand as an ultra-luxury watch brand in just a few decades. Many of the models are collaborations with famous athletes and artists, and their rarity and innovation have captivated the wealthy and watch enthusiasts around the world.
Features of RICHARD MILLE
When it comes to luxury watches, many people probably first think of Vacheron Constantin, which has a long history and tradition, or Patek Philippe, one of the world's three great luxury watch brands. Richard Mille was founded just over 20 years ago and is considered a young brand in the watch industry, but why has it become so popular as a luxury watch?
First of all, Richard Mille's target demographic is the ultra-wealthy. Aimed at this demographic, which accounts for only 0.9% of the world's population, the brand offers expensive, high-performance models that combine technological expertise unmatched by other companies, such as lightweight, practical, and complex timepieces. Richard Mille's friends and partners include a diverse lineup, including action star Jackie Chan, F1 racer Felipe Massa, and singer Pharrell Williams.
Furthermore, because they are manufactured using cutting-edge materials and the ultimate in technology, the number of units produced is inevitably small. This unintentionally results in a limited production run, which has increased their market value.
RICHARD MILLE's popular model
The RM 27-02 TOURBILLON RAFAEL NADAL, the fifth model in the series produced in partnership with world-renowned tennis player Rafael Nadal, combines shock resistance to protect the extremely thin tourbillon movement from impacts of 10,000 g with high rigidity inspired by the chassis of a racing car.
This sports watch, limited to just 50 pieces worldwide, maintained its precision and continued to function on Nadal's wrist even during the intense impacts of his matches, overturning the stereotype of mechanical watches being fragile.
