Chopard product history and timeline explained
History
We will explain the history and timeline of Chopard products. We will explain the products in an easy-to-understand manner, even for first-time customers.
Delivery to some areas may be delayed due to typhoons.Please understand beforehand.
Chopard Timeline
| 2024 | The LUC Qualité Fleurier model features a case made from Lucent Steel™, which is made from over 80% recycled materials. |
|---|---|
| 2022 | The LUC XPS 1860 Officer Imperiale Flying Tourbillon is released, limited to eight pieces. |
| 2020 | "Mille Miglia 2020 Race Edition" announced. |
| 2018 | The Alpine Eagle collection is launched, embodying a sustainable spirit and sporty elegance. |
| 2017 | The LUC Full Strike, a model equipped with a fully in-house tourbillon, wins the top prize at the Geneva Watch Grand Prix (GPHG). |
| 2013 | We launch our sustainable luxury initiative and introduce Fairmined Certified Gold, which uses ethically sourced gold. |
| 2006 | "LUC Chrono One" has been added to the LUC collection. |
| 1997 | The first fully in-house manufactured movement, the LUC 1860, is announced. It is hallmarked by Geneva and COSC certified, and combines precision with beauty. |
| 1996 | The company established its own manufacturing workshop in Geneva and began producing high-end mechanical watches equipped with Chopard Lucent calibers. |
| 1988 | It became the official timekeeper of the classic car race "Mille Miglia" and launched a sports watch collection of the same name. |
| 1980 | Launch of the luxury sports watch "St. Moritz," Chopard's first stainless steel sports watch. |
| 1976 | The "Happy Diamonds" collection is launched, featuring diamonds that float freely across the dial, which becomes the brand's signature design. |
| 1963 | German jewelry and watch manufacturer Karl Scheufele acquires Chopard and relaunches the brand as a fusion of jewelry and watchmaking. |
| 1937 | Responding to the increasing demand for high-quality watches, the workshop is relocated to Geneva. |
| 1921 | His son, Paul-Louis Chopard, takes over the business and moves the workshops to La Chaux-de-Fonds, Switzerland. |
| 1860 | Louis-Ulysse Chopard establishes his workshop in Sonvillier, Switzerland, producing precision pocket watches and chronometers that are renowned for their reliability. |
Handling brand
- ROLEX
Rolex Cartier
Cartier OMEGA
OMEGA PATEK PHILIPPE
PATEK PHILIPPE AUDEMARS PIGUET
AUDEMARS PIGUET Breguet
Breguet ROGER DUBUIS
ROGER DUBUIS A.LANGE & SOHNE
Lange & Söhne HUBLOT
HUBLOT FRANCK MULLER
FRANCK MULLER CHANEL
CHANEL HARRY WINSTON
HARRY WINSTON JAEGER LE COULTRE
JAEGER LE COULTRE IWC
IWC PANERAI
PANERAI BREITLING
BREITLING TAG HEUER
TAG HEUER Van Cleef & Arpels
Van Cleef & Arpels HERMES
Hermes Chopard
Chopard ZENITH
Zenith DAMIANI
Damiani TUDOR
Tudor (Tudor) TIFFANY&Co.
Tiffany PIAGET
Piaget BOUCHERON
Boucheron BVLGARI
BVLGARI RICHARD MILLE
Richard Mille