"A momentary dream, Shine forever."

Gem Castle Yukizaki Co., Ltd. was founded in Fukuoka Prefecture in 1978 by my father, Masaaki Yuzuki, and started selling jewelry. At that time, we couldn't afford to open a store, so we filled a single bag with the brilliance of jewelry, and spent our days selling jewelry door-to-door to customers at their homes or places of work with an indomitable spirit. Throughout this time, we have continued to move forward with a passion for the future, with a firm belief in consistently providing genuine value.

Now, in 2023, we are celebrating our 45th anniversary. This moment has come to us thanks above all to the support of our esteemed customers, renowned partners, dedicated staff, and everyone involved. I would like to take this opportunity to thank you from the bottom of my heart. thank you very much.

Currently, we have 22 stores in Japan, and this summer we achieved our long-held dream of expanding to Hawaii. However, our dreams and grand visions continue into the future.

At this point, I learned that Ayumi Hamasaki would be taking on the challenge of holding a tour in all 47 prefectures of Japan, and at this timing, I had a fateful encounter.

As you all know, Ayumi Hamasaki is a great figure in the history of Japanese music, and she continues to be an aggressive figure at the forefront of the industry.

For those in their 30s and older, if Ayu wears a tail, Shibuya will be flooded with girls wearing tails, and if she wears a leopard print miniskirt, everyone will wear a miniskirt. Jackets such as "Black Ayu" and "White Ayu" dominate the media every day. Not a day goes by when she isn't seen on music shows, and her CD sales are always a hit. She is truly a Japanese diva. An artist with charismatic charm and fame who led the times. I'm sure many people have that image.

The exquisite harmony of Ayumi Hamasaki's sophisticated melody and the harmonious resonance of each diamond make each piece shine even more. Although the shapes are completely different, they are piled up to create a single piece. They add color to the lives of our customers. In that sense, I feel there are similarities. That is why, although this encounter and timing may seem like fate, I am convinced that it was actually inevitable.

Ayumi Hamasaki celebrated her birthday today, October 2nd, turning 45 years old. Yukizaki and Ayumi Hamasaki are from the same hometown of Fukuoka, and their 45th anniversary and 45th birthday are also the same year. Starting today, Gem Castle Yukizaki Co., Ltd. will welcome Ayumi Hamasaki as its brand ambassador.

Just like Ayumi Hamasaki, who delivers songs and excitement to many fans and people, we will continue to provide genuine value to even more people and make our jewels bloom in pursuit of the greatest joy for our customers.

I will be working on various projects with Ayumi Hamasaki in the future, so please look forward to it.

Gem Castle Yukizaki Co., Ltd. President and CEO Masakazu Yuzukizaki