Born in Greece and immigrating to Italy, founder Sotirio Bulgari created unprecedented designs that combined traditional Greek architectural techniques with ancient Roman style. His unique jewelry, which stood out from the trends of the time, captivated many celebrities, including Audrey Hepburn and Elizabeth Taylor.
The popularity of the limited edition digital watch, originally produced as a gift, led to the launch of the Bvlgari Bvlgari on the market. In 1980, Bvlgari Time, a company specializing in watchmaking, was established in Switzerland, and in 2010, the company announced its own movement at the same time as it declared itself a watchmaker.