The world of luxury watches is filled with famous and prestigious brands. Yet even among them, three names are often treated as being in a class of their own: Patek Philippe, Audemars Piguet, and Vacheron Constantin. In Japan, these three maisons are commonly referred to as the “World’s Three Great Watch Brands” or unjo brands—literally, brands that exist “above the clouds.” Internationally, they are more commonly known as the Holy Trinity of watchmaking. Their appeal extends far beyond watch collectors. Business leaders, celebrities, and some of the world’s most discerning clients have long been drawn to these maisons. So why are these three brands considered so special? In this article, … Continue reading Beyond Name Recognition: Why the Holy Trinity of Watches Is So Special