In the world of haute horlogerie, there are watchmakers whose prestige cannot be measured simply by price or brand recognition. Patek Philippe, Audemars Piguet, and Vacheron Constantin are traditionally regarded as the “Holy Trinity” of Swiss watchmaking. When they are joined by A. Lange & Söhne, the pinnacle of German fine watchmaking, and Breguet, a maison that played a decisive role in shaping modern horology, the five are often discussed in Japan as the “World’s Five Great Watch Brands.” What sets these brands apart is not merely their exclusivity. Each has made a lasting contribution to watchmaking through technical innovation, exceptional finishing, complicated movements, distinctive design, and an uncompromising approach … Continue reading The World’s Five Great Watch Brands: History, Iconic Models, and Key Differences Explained by a Watch Specialist